I wasn't going to get it first week - but you get a free UFC DVD (14.99 and under) a $10 dollar gift card to best buy and the game comes with a $10 dollar UFC PPV cash coupon in it. So for the $60 you get like $35 of incentives back I think this is the bes first week deal I've seen in a while.
Hoping to get the best of UFC 2008 or Rampage Griffin DVD with the deal.